Aldous, K., Salminen, J., Farooq, A., Jung, S.-G., & Jansen, B. (2024). Using ChatGPT in Content Marketing: Enhancing Users’ Social Media Engagement in Cross-Platform Content Creation through Generative AI. 3, 376–383. https://doi.org/10.1145/3648188.3675142Links to an external site.
This is an article written by various marketing professionals. In the article, the authors explain and test the effectiveness of using AI for content creation and marketing. This source will be useful for information regarding AI capabilities in content creation.
Floridi, L. (2024). On the Future of Content in the Age of Artificial Intelligence: Some Implications and Directions. Philosophy & Technology, 37(3). https://doi.org/10.1007/s13347-024-00806-zLinks to an external site.
This is a thesis by a professor at Yale University. In the thesis, the author details where AI is headed and the potential risks of generative AI, particularly in the content creation space.
Gmyrek, P., Berg, J., & Bescond, D. (2023, August 21). Generative AI and Jobs: A Global Analysis of Potential Effects on Job Quantity and Quality. Social Science Research Network. https://doi.org/10.2139/ssrn.4584219Links to an external site.
This is a thesis by professionals working in the International Labour Office. In the thesis, the authors discuss the capabilities of AI in the workforce. The study details the potential effects of AI on employment.
Papagiannidis, E., Mikalef, P., Conboy, K., & Van de Wetering, R. (2023). Uncovering the dark side of AI-based decision-making: A case study in a B2B context. Industrial Marketing Management, 115, 253–265. https://doi.org/10.1016/j.indmarman.2023.10.003Links to an external site.
This is a thesis by engineering professionals in Europe. In the thesis, the authors describe the downsides of integrating AI into companies processes. It details the decision-making processes of AI.
Rose, D. (2024, November). Introduction to Artificial Intelligence. Linkedin.com. https://www.linkedin.com/learning-login/share?account=41282748&forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fintroduction-to-artificial-intelligence-24947908%3Ftrk%3Dshare_ent_url%26shareId%3Dsx1DBl4SS6CZFGM3SlfwqA%253D%253DLinks to an external site.
This is a LinkedIn Learning course by an professional in the technology industry. In this course, Rose tackles various topics such as AI, generative AI, algorithms, and much more. This source will be useful in understanding the basis of AI and closely-related topics.
Wernersson, J., Persson, R., & Lindh, M. (2023). Exploring the Potential Impact of AI on the Role of Graphic Content Creators: Benefits, Challenges, and Collaborative Opportunities Main Subject Area: Informatics. https://www.diva-portal.org/smash/get/diva2:1788167/FULLTEXT01.pdfLinks to an external site.
This is a thesis by the Jonkoping University: School of Engineering. In the thesis, the authors explain what AI is and what it is being used for in terms of content creation. This source provides useful information of AI’s role in the graphic design industry. It details both positive and negative effects of AI in media industries.
Other Sources:
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CNBC Television. (2025, June 18). AI & future of workforce: Andrew Yang on how the technology will impact jobs. YouTube. https://www.youtube.com/watch?v=ypicIkaiViM
CNN. (2025, July 27). Bill Gates on navigating an AI future. YouTube. https://www.youtube.com/watch?v=Ny-qhl4N9dY
Fox News. (2023, April 18). Elon Musk tells Tucker potential dangers of hyper-intelligent AI. Www.youtube.com. https://www.youtube.com/watch?v=a2ZBEC16yH4
Hawking, S. (2016, October 19). “The best or worst thing to happen to humanity” – Stephen Hawking launches Centre for the Future of Intelligence. University of Cambridge. https://www.cam.ac.uk/research/news/the-best-or-worst-thing-to-happen-to-humanity-stephen-hawking-launches-centre-for-the-future-of
International Organization for Standardization. (2024). What is AI? All you need to know about artificial intelligence. ISO. https://www.iso.org/artificial-intelligence/what-is-ai
Luccioni, S. (2023, November 6). AI Is Dangerous, but Not for the Reasons You Think | Sasha Luccioni | TED. Www.youtube.com; TED.https://www.youtube.com/watch?v=eXdVDhOGqoELinks to an external site.
Marr, B. (2024, August 16). Where Will Artificial Intelligence Take Us In The Future? Forbes. https://www.forbes.com/sites/bernardmarr/2024/08/16/where-will-artificial-intelligence-take-us-in-the-future/
Michigan Tech. (2024). What is AI? | College of Computing | Michigan Tech. Michigan Technological University. https://www.mtu.edu/computing/ai/
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Stanford University. (2025). The 2025 AI Index Report. Stanford.edu. https://hai.stanford.edu/ai-index/2025-ai-index-report
Stryker, C., & Kavlakoglu, E. (2024, August 9). What is artificial intelligence (AI)? IBM. https://www.ibm.com/think/topics/artificial-intelligence
TED. (2025, April 12). OpenAI’s Sam Altman Talks the Future of AI, Safety and Power — Live at TED2025. YouTube. https://www.youtube.com/watch?v=5MWT_doo68k
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